Beyond websites / AI Automation
Put AI to work on the jobs that never get done.
Most AI is noise. We help you find the two or three jobs where it genuinely pays off, switch those on, and leave the rest. You see what each one does, and what it costs, before it goes live.
Available on our Professional and Enterprise plans.
- Discipline
- Applied AI + automation
- Approach
- Only what earns its keep
- Runs on
- Your own site
- Control
- You approve everything
What it does
The quiet work, running itself
Not features for a brochure. The specific, repetitive jobs that reward automation, each one shown here doing its thing.
Automation 01/Enquiries
Answers enquiries 24/7
Capture and qualify leads while you're on a job or asleep, instead of losing them to whoever replies first.
A site assistant, trained on your services and prices, answers the question, asks a couple of its own, and hands you the lead.
Do you cover Stockport, and what’s your lead time?
Yes, most Stockport jobs are booked within the week. Shall I grab your details?
Lead captured, sent to your inbox
Automation 02/Response
Never miss a lead again
Every enquiry gets an instant, personal reply in seconds, so you look responsive and stay top of the list.
The moment a form or chat comes in, an AI-drafted reply fires by email or text and you get a ping.
“Hi, can you quote for a new bathroom?”
Automation 03/Reviews
Turns happy jobs into 5-star reviews
A steady stream of Google reviews, without ever having to awkwardly chase a customer yourself.
When a job is marked complete it sends a review request with a one-tap link, and nudges once if there is no reply.
A review request goes out after every completed job.
Automation 04/Reputation
Replies to your reviews for you
Every review gets a thoughtful, on-brand reply the same day, which lifts your local ranking.
When a new review lands it drafts a tailored response in your tone, ready for you to approve from your phone.
“Quick, tidy, and half the price I expected.”
Drafted reply
Thanks so much, Dan. Really glad we could help, and enjoy the new bathroom.
Automation 05/Content
Keeps your site fresh on autopilot
Regular posts that help you show up on Google, landing in your CMS as drafts, without you writing a word.
On a schedule it drafts an SEO-minded post from your own topics, straight into your site as a draft to review.
5 signs your boiler needs a service before winter
As the nights draw in, a quick service now saves a cold-snap callout later. Here’s what we check, and why it matters...
Automation 06/Triage
Sorts and routes every enquiry
Enquiries arrive tagged, summarised and prioritised, so urgent jobs jump the queue and nothing slips.
It reads each message, classifies it by job, urgency and area, writes a one-line summary and routes it.
“Boiler’s leaking, need someone today if at all possible.”
Summary: urgent boiler leak, same-day callout
Automation 07/Local search
Keeps your Google profile active
A business that looks alive in local search, because your Google Business Profile keeps getting fresh posts instead of going quiet after setup.
The same posts that go on your site are published to your Google Business Profile and your socials, on a schedule, once you have approved them.
Now booking boiler services for October
Beat the first cold snap. We’ve got weekday slots across Manchester and Stockport...
Our rule
We only switch on what earns its keep, and we tell you what each one costs first.
Only what earns its keep
We find the two or three jobs where AI genuinely pays off and switch those on. The rest stays off.
You approve what goes public
Drafts wait for your sign-off. Nothing is posted, sent or published in your name without you.
You see the cost first
Each thing we switch on has a clear price, and we tell you what it is before it goes live.
How it works
How we start
Find the jobs worth automating
A look at where your time actually goes. We pick the two or three tasks with a real payoff.
Price each one honestly
What it does, and what it costs to run. You decide what makes the cut, we never assume.
Switch on only those
Built into your own site, so it runs quietly in the background rather than as another tool to log into.
You stay in control
Everything waits for your approval before it is public, and any of it can be turned off in a click.
When it’s not this
You want AI for the sake of saying you have it. We automate specific jobs with a clear payoff, not features for a press release.
You’re hoping to replace your team. This takes the repetitive work off their plate; it doesn’t do their job.
You don’t have a site for it to run on yet. Start there, and we’ll build this in when it’s ready.
We’d rather tell you that now than take the money.
No jargon, no lock-in
Not sure where AI fits?
Neither are most people, and that's fine. Book a call and we'll go through your week, find the handful of jobs worth automating, and tell you what each would cost to run.