Getting value
5 min read
Does a small business website actually pay for itself?
Skip the statistics. Here's a sum you can do on your own numbers to find out, plus the honest answer for the businesses where a website won't move the needle.
Read itArithmetic you can check, comparisons that admit where we lose, and the occasional argument against buying anything from us.
Getting value
5 min read
Skip the statistics. Here's a sum you can do on your own numbers to find out, plus the honest answer for the businesses where a website won't move the needle.
Read itPricing
6 min read
The up front model front-loads all the risk onto you and pays us to disappear after launch. Here's the honest arithmetic on paying monthly, including the point where it stops being the cheaper option.
Read itPerformance
5 min read
What a slow website quietly costs you, what actually makes sites slow, and how a pre-built site stays fast without you having to think about it.
Read itDIY and builders
5 min read
Builder pricing is designed around your first year. The cost that actually bites is measured in evenings, and in the day the template won't do the one thing you need.
Read itScoping
5 min read
How to match your website to the way you actually take money and enquiries, so you don't over-build features you'll never use.
Read itGetting found
6 min read
An honest look at what actually helps small businesses get found on Google and by AI assistants: clear structure, real answers, speed, and being quotable.
Read itBefore you start
5 min read
A simple checklist of what to gather before your website build starts, so the whole thing goes faster and turns out closer to what you had in mind.
Read itGetting enquiries
6 min read
A practical guide to writing website copy that turns visitors into enquiries: speak to the customer, lead with the outcome, and make the next step obvious.
Read itGiving away the first piece of work is not a gimmick. It moves all the risk to us, proves the work before anyone pays, and filters for people who are actually serious. Explain the reasoning honestly, including what it costs us and why it still makes sense.