MVP development
Got an idea? Test it from £995.
An MVP is the smallest thing you can build that tells you whether an idea is real. Not a cheap version of the finished product, the experiment you run before you spend the money.
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In plain English
What an MVP actually is
MVP stands for Minimum Viable Product. The name is jargon; the idea is simple. It's the smallest version of your idea that still does the one thing that matters, put in front of real people to see if they bite.
You're not trying to launch the finished thing. You're trying to answer one question, cheaply: does anyone actually want this? A full build assumes the answer is yes and spends accordingly. An MVP finds out first.
The usual way
Build it all, then hope
Months of work and tens of thousands of pounds, spent before a single customer has told you whether they want it. If they don't, you find out at the end.
The MVP way
Build the core, then learn
A few weeks and a few hundred pounds to get the heart of it live, in real hands. You learn what to do next before the money is gone.
First, the right tool
An MVP isn't a website, and it isn't a web app
People come to us wanting one and needing another. The difference isn't the technology, it's what you already know. Here's how to tell them apart.
A website
- You have
- A business people already want.
- You need
- To be found, and chosen over the competition.
- For example
- A plumber who needs more enquiries.
An MVP
- You have
- An idea you're not yet sure anyone wants.
- You need
- To test it cheaply, before you build the whole thing.
- For example
- A paid directory of vetted local trades.
You're in the right place
A web application
- You have
- A process a spreadsheet can no longer hold.
- You need
- Custom software to run the business day to day.
- For example
- A hire firm tracking stock, bookings and invoices.
Who it's for
The kinds of ideas an MVP suits
Something new and public that people would use or pay for, where the honest answer to “will they?” is still “let's find out”.
Membership sites
People pay to get in, and keep paying to stay.
A community for local landlordsA template library for accountantsAn online coaching membershipDirectories
A searchable list people keep coming back to, earning from listings, ads or subscriptions.
Dog-friendly pubs in the North WestVetted tradespeople by postcodeSubscription services
A recurring product or service people sign up to and pay for on repeat.
A monthly box with online signup and billingA subscription meal plannerMarketplaces
You connect two sides and take a cut of what changes hands.
Local makers selling to local buyersMobile therapists booking their spare hoursBooking platforms
People find and book a service in one place, on their phone.
Last-minute barber slotsGroup class bookings across studios
Why this way
The smart way to test an idea
Cost, speed, and the freedom to be wrong. An MVP turns a big, risky bet into a small, quick experiment.
Cheap to be wrong
Find out for £995, not £30,000. If the idea has no legs, you've lost a little, not the lot.
Live in weeks
Real people using it while the idea still matters, not a year of building in the dark.
Build the right thing
What real users actually do shapes version two, so you stop guessing and start knowing.
Proof before you commit
When it works, you scale, raise or invest with evidence behind you, not just a hunch.
How it works
How we put one together
Find the one thing that must be true
A call, not a document. We work out the single question this has to answer.
Build only that
The smallest version that answers it, and nothing else. Ruthless about scope, on purpose.
Put it in front of real people
Live in weeks. Real users, real behaviour, and a real answer instead of opinions.
Learn, then decide
Double down, change tack, or walk away cheaply. Either way, you know.
One we built
Camping Bible
A creator with more than half a million camping followers kept getting asked the same question: which campsites do you actually recommend? The demand was obvious. What wasn't obvious was whether it could be a business.
Two things were unproven. Would people use a dedicated platform instead of just asking in the comments? And, the one that really decided it, would campsites get on board? They're the ones who'd generate the income, so their yes was the whole ballgame. He'd tried to cobble something together on Wix, and it couldn't do what the idea needed.
So we built the smallest real version that could answer both. A curated discovery platform where every site is personally visited and approved, with a provisional booking request that emails the campsite direct. Listings free at first, on purpose, so the only question left was whether operators would say yes.
That's the whole point of an MVP. It doesn't guess. It puts the real thing in front of real campers and real campsites and lets the take-up answer the question, before anyone spends on the operator portals, the subscriptions or the live booking that come later.
Before and after
Got the idea? Let’s pressure-test it.
Tell us the idea on a call. If an MVP is the right move, we'll scope the smallest version worth building. If it's not, we'll tell you that too.