- What
- Website
- Industry
- Windows, Doors & Conservatories
- Launched
- August 2026
- Built with
- Next.js 16, React 19, TypeScript, Directus CMS, Tailwind CSS v4, Framer Motion, Railway, Netlify
- Plan
- Enterprise
190 town pages that never earned a click, replaced by 38 pages people actually land on
The brief
Clarks Glass & Glazing Ltd has been fitting windows, doors and conservatories from Ringmer Business Centre since 1987, covering Lewes, Ringmer and the rest of East Sussex. They're FENSA registered, Checkatrade members and aluminium specialists, working for both homeowners and commercial clients, and they supply trade windows to local builders. They're part of the same group as Cara Glass and Starlight Windows, both of which we'd already rebuilt. Their old site had been added to by hand over many years: static .html pages, a jQuery slider with no captions, and almost no alt text anywhere.
What we did
We audited the whole site before designing anything, then made the big call on data rather than best practice. Once we had Search Console access, the numbers settled it: the town pages were dead weight, and every click the site earned was someone searching for Clarks by name. We dropped them, didn't build the area pages we'd first proposed either, and built a redirect map from the full inventory so each old town page points at the product it was about. The design took its cue from what Clarks actually sell, aluminium glazing, which is bought on slim sightlines and precision. That gave us a cool anthracite and chalk palette with a single blue taken from their logo, used only for actions, so the site reads as a different company from its warmer sister brands. Two shared templates, one for the product hubs and one for the detail pages, carry most of the site. Everything was built on mock data first, then moved into Directus one collection at a time.
The outcome
Clarks Glass went from a 225-page hand-coded site, mostly templated town pages, to a 38-page site in Directus that covers what they actually sell. Every old URL redirects to the right page, the site has a sitemap and per-page metadata for the first time, Google Analytics sits behind cookie consent, and enquiries arrive as notifications from their own mailbox. The data work behind the town page decision became the groundwork for an ongoing SEO programme with us, so it's too early to report search results here.
What changed
Before, and after.
Feature
Before and after
Net gain
Live URLs
Smaller site covering the same products
Town pages
Dead weight removed without losing any URL
Redirects
No old URL left to 404 at launch
Sitemap and robots
Search engines get a full list of pages
Meta descriptions
Each page describes itself in search results
On mobile
Quotes get asked for from the garden.
The quote button, the phone number and the guarantees all sit in the first screen, for someone stood looking at the windows they want to replace.
Your move
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