- What
- Website
- Industry
- Gutter Cleaning
- Launched
- October 2026
- Built with
- Next.js 16, React 19, Directus CMS, Tailwind CSS v4, Framer Motion, Radix UI, Netlify, Railway
- Plan
- Professional
No website before, now a 17 page site that leads with the live camera, plus a separate Google Ads landing page
The brief
POWER-VAC Gutter Cleaning is Tommy Sewell, a sole trader based in Norwich who covers the whole of Norfolk. He clears gutters with a vacuum pole from the ground, so there are no ladders against the house and nothing ends up on the lawn. There's a camera on the pole, which means customers can see inside their gutters before, during and after the clean. As well as gutter vacuuming he offers downpipe unblocking, fascia and soffit cleaning, roof cleaning, roof and gutter repairs, and driveway and patio cleaning. Gutter cleaning starts at £34.99, and he gives a price after seeing the job.
What we did
We led with the camera. The homepage headline is "See what we see.", and the hero explains the method in one sentence: vacuum from the ground, camera on the pole, watch while we clean. Prices are shown up front, from £34.99, and every page points to one action: a free, no obligation quote by form or phone. Each service has its own page, with a photo gallery that can be switched on from the CMS once Tommy's own photos arrive. His first batch, of three storey town houses and flats, went straight onto the gutter vacuum cleaning page. The areas page names the towns and villages he covers. We researched keywords so each page targets one search phrase, with "gutter cleaning Norwich" as the main one. For Google Ads we built a separate landing page without the site navigation and kept it out of search results. It leads with the price, the live camera, a short quote form and a click to call button, and we updated the copy after Tommy answered our questions: he prices after seeing the job, and he usually replies within 30 minutes.
The outcome
POWER-VAC went from no website to a full site on its own domain, live since October 2026. It has 17 pages in its sitemap: six service pages, three articles in the "Gutter talk" news section, before and after, areas, contact and the legal pages, all editable in Directus. Quote requests are saved in the CMS and emailed to Tommy. Alongside the site we set up and manage his Google Business Profile, made him a review QR code, and sped up the homepage. The Google Ads landing page is live, conversion tracking for the quote form and phone taps is set up, and the first search campaign is built and waiting for a final review before it starts. It's a new business, so there's no before and after to compare yet. What it has now is a place to send people, and a clear way for them to ask for a quote.
What changed
Before, and after.
Feature
Before and after
Net gain
Website
Somewhere to send every flyer, search and recommendation
Service pages
Every service can be found and explained on its own
Quote requests
Requests can come in at any hour and are all kept in one place
Google Ads
Paid clicks have a focused page to land on and can be measured
On mobile
Overflowing gutters get noticed in the rain.
The live camera and a tap to call Tommy sit in the first screen, for someone stood at a window watching water spill over.
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