- What
- Website
- Industry
- Roofing & Property Maintenance
- Launched
- October 2026
- Built with
- Next.js 16, React 19, Directus CMS, Tailwind CSS v4, Framer Motion, TypeScript, Netlify, Railway
- Plan
- Professional
From order to live site in ten days, with mobile Lighthouse scores of 94 to 96
The brief
Pro-Tec Roofing & Property Maintenance is Jack Sewell's business, based in Wymondham and Norwich and working across Norfolk, from South Norfolk up to the North Norfolk coast. Jack does new roofs and full re-roofs, repairs, chimneys, roof cleaning, gutters and fascias, dormers and cladding, flat roofs, dry ridge and dry verge, drone roof inspections and general property maintenance, and he offers a 24-hour emergency callout. He's a TrustATrader approved business. Jack's dad, Tommy, runs POWER-VAC Gutter Cleaning, and we'd just built his site. That's how Jack found us.
What we did
We started with a homepage prototype rather than a full build, so Jack could see the direction before anything went into the CMS. With no old site to capture, the brief came from his order, his requests, his emails and his photos. Three hero concepts went on a design canvas, and we chose a Norfolk roofscape at dusk lit in Jack's brand blue. The body was built around Jack's own work: a services list with a large photo that swaps on hover, a four-stage re-roof strip from bare rafters to a new ridge, and a before and after of a roof clean. Jack approved the prototype the morning after it was ready, and asked for a 24-hour emergency callout and a TrustATrader band, which went into the full build. Every page then moved onto Directus so Jack can change his own content, with a page per service, an Our work page for his jobs and a quote form on every page. The copy claims nothing we couldn't stand behind: prices only where Jack gave them, and no reviews or ratings until he has real ones.
The outcome
Pro-Tec went from no website to a full site in ten days. The homepage prototype was ready three working days after Jack sent his details, he approved it the next morning, and the full site went live on 30 October 2026, replacing a holding page we'd put up on his domain in the meantime. It has a page for each of eleven services, seven of his jobs on Our work, a 24-hour emergency callout band, his TrustATrader approval and a quote form that emails him. After launch we made the page tops paint without waiting for JavaScript, which took mobile Lighthouse scores from 74 to 86 up to 94 to 96. The site is set up for Search Console and IndexNow, and the Google Business Profile is the next step with Jack. It's too early to report on leads.
What changed
Before, and after.
Feature
Before and after
Net gain
Website
Order to launch in ten days
Service pages
A page for each job he does
Mobile Lighthouse score
Page tops paint before JavaScript loads
Quote requests
Every enquiry in one place
On mobile
Storm damage gets searched at night.
The call button is in the first screen and the 24-hour emergency band is a short scroll away, for someone with water coming through the ceiling.
Your move
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