- What
- Website
- Industry
- Electrical & Mechanical Engineering
- Launched
- March 2026
- Built with
- Next.js, Tailwind CSS, Netlify
- Plan
- Professional
More quotes, better engagement, stronger competitive positioning
The brief
WR Group NE is a family run electrical and mechanical engineering business originating in the 1970s, based in Birtley, Tyne and Wear. They specialise in the repair and sales of electric motors, gearboxes, pumps, and air handling units, with a team of 13 covering 11 specialist services. Their client list includes major organisations like AkzoNobel, NHS, CBRE, Savills, Northumbria University, and Newcastle College. With 35+ years of experience, 1,829 satisfied customers, and 24/7 emergency call out availability, they've built a strong reputation in the North East. But in a competitive market with several regional rivals, their online presence wasn't keeping pace.
What we did
We stripped the navigation down to four clean items (Home, About, Services, Contact) to encourage users to explore content without being overwhelmed. The homepage was completely restructured around conversion: a video background hero for immediate impact and engagement, expanded service cards showing all 11 offerings at a glance, a flagship service spotlight for Factory and Industrial Relocation (their most profitable new service), a stats section, five attributed testimonials, and a client logos bar featuring nine major organisations. The quote request form was redesigned with prominent placement in the header, throughout key pages, and with urgency messaging (24/7 emergency, response within 1 business day, free no obligation quotes). ISR ensures content updates go live instantly. Design elements were modernised while keeping the blue brand palette, moving from playful gradients to a professional, industrial aesthetic with dark photography overlays.
The outcome
The new WR Group NE website replaces a dated Webflow site with a professional, conversion focused platform built for a competitive market. The video hero creates immediate impact. Eleven services are clearly presented with flagship spotlighting for the most profitable offering. Quote requests are accessible from every page with urgency messaging that drives action. Social proof from ten major client logos and five testimonials builds instant credibility. The simplified navigation encourages exploration. ISR keeps content fresh as the business grows.
What changed
Before, and after.
Feature
Before and after
Net gain
Visual Design
Modern, industrial aesthetic that builds credibility
Service Visibility
Full offering visible at a glance with flagship spotlighting
Quote Conversion
More touchpoints driving more quote requests
Social Proof
Instant credibility from recognised organisations
Navigation
Simpler navigation, deeper engagement
On mobile
Built for the workshop floor.
Services and contact stay a tap away, even in gloves, even on patchy site signal.
Your move
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