Home Energy Grants
IHI Ltd
A paid-traffic landing page that turns clicks into real enquiries.
Before and after
Drag to see the difference
The brief
IHI install government-funded energy efficiency improvements: loft and wall insulation, heating, the kind of work that can be fully funded for eligible homeowners. The offer was strong. The old WordPress site was not. It brought in almost no enquiries, so the money going into paid advertising was being wasted, with visitors clicking through, landing, and leaving without converting. The messaging was mixed, the site didn't look credible, and WordPress made even small updates a chore.
What we did
We rebuilt everything around one job: turning a paid click into an enquiry. That meant a proper, focused landing page for the PPC campaigns, with clear calls to action and one obvious next step. We distilled the complex world of grants and funding into something a visitor could actually understand and act on, with subtle animations nudging them towards the right choice. Autopilot contact and quote forms route every enquiry so the team never loses track of one.
The outcome
Conversions went from almost nothing to around six leads a day. The site finally looks credible, the advertising budget stopped leaking, and the team can keep the content fresh without fighting WordPress.
Fancy one of your own?
See your homepage redesigned first, free, then decide. No card, back with you in three working days.